Who We Are

Dr Keith W Weeks

PhD, RN, LPE, BSc (Hons), BEd, DipN, SFHEA
Founder, CEO & Healthcare Mathematics Education Director

Keith is Co-founder, CEO and Healthcare Mathematics Education Director of Numeric Generics Ltd. He is a science and education graduate and has a PhD in healthcare mathematics education. Keith is a RN with over 45 years of clinical, education and research experience, and is a specialist in advanced clinical practice physiology, pathophysiology and healthcare mathematics education. His groundbreaking Decoding the DNA of Healthcare Numeracy translational research programme underpins the design of the safeHANDS authentic virtual clinical education environment.

Based on over 30 years of international clinical and education translational research, his vision and Numeric Generics leadership mission, is to advance patient safety, healthcare professional standards and competence via innovative education practice.

Building on previous seminal work in the field and in collaboration with Mathematics Director Alex Weeks, he decoded, transcribed, classified and translated the core healthcare numeracy knowledge and skills that often lies deeply embedded and hidden in the nucleus of professional nursing and wider healthcare practice. This applied mathematics knowledge and associated skills underpins and informs nursing science. Critically it is used in various combinations and sequences to inform the safe practice of a wide range of clinical nursing and clinical healthcare processes and procedures. Central to formalising the definition, curricula and assessment requirements, and application of the applied mathematics in practice, Keith and Alex articulated these relationships within a healthcare numeracy taxonomy, as the basis for a nursing numeracy benchmark.

As Healthcare Mathematics Education Director, Keith translated the healthcare numeracy taxonomy into a constructivist education model, that articulates the authentic learning, assessment and clinical application processes that are a hallmark of the safeHANDS virtual clinical education suite.

In his wider CEO role, Keith leads and collaborates with a team of specialist Numeric Generics directors. The Numeric Generics team are dedicated to advancing the Company mission, international patient safety, and professional healthcare and competence standards, across the global community of practice.

Norman Woolley

CFO & Business Director

Alex Weeks

BSc (Mathematics)
Mathematics & Translational Research Director

Alex is Mathematics & Translational Research Director of Numeric Generics Ltd. He is a mathematics graduate, majoring in Advanced Calculus, Statistical Inference and Cryptography. Alex brings his mathematics expertise to collaborating on the Decoding the DNA of Healthcare Numeracy translational research programme and to the design of the safeHANDS authentic virtual clinical education environment.

Alex is the lead Numeric Generics Director for mathematics, and advises international partner teams and the community of practice on the learning and assessment of applied mathematics within the safeHANDS environment.

Dr David Pontin

PhD, RN (Adult, Child), RSCPHN, BSc (Hons), MSC (Econ), PGDip Education

Translation Research Director

David is Translation Research Director and founding member of Numeric Generics Ltd. He is a UK registered nurse for adults, children and public health. He has a first degree in behavioural science, a master’s in social research methods graduate, with a PhD in Nursing. He has over 40 years of experience in clinical healthcare practice and management, education and research, with expertise in systems change. David has supervised over 30 doctoral candidates to completion, taught and examined nationally and internationally, and has over 80 publications.

As Translation Research Director, David co-ordinates the translational research activity associated with Numeric Generics healthcare numeracy programs, their implementation and ongoing use. He draws on his 30 years of international clinical and education research practice to promote patient safety and support the development of healthcare professional standards and competence. His aim is to advance innovative education practice via translational research with business partners and program users. 

David’s work supported the translation of the healthcare numeracy taxonomy into a constructivist education model with authentic learning, assessment and clinical application processes. These are a hallmark of the safeHANDS virtual clinical education suite. 

As a member of the Numeric Generics team, David is dedicated to advancing the Company mission, international patient safety, and professional healthcare and competence standards, across the global community of practice. 

Dr. David Rowe

PhD, MSc, BEd (Hons), FACSM, FRC, FNAK

Director of Psychometrics & Data Analysis

His expertise in measurement and statistics contributes to the research and testing aspects of Numeric Generics, and more specifically evaluating the psychometric rigour of all assessments within the safeHANDS authentic virtual clinical education environment. He has a PhD in measurement in exercise science, a Master of Science in health science and a Bachelor of Education (with Honours) in physical education and mathematics education.

David has over 30 years’ experience in research related to the measurement of physical activity, fitness and body composition. He has published over 80 original peer-reviewed research articles, and has made over 200 conference presentations of his research, including 23 invited keynote presentations. His research has been cited over 11,000 times in the peer-reviewed published literature and his H-index is 42. His research and professional activity has earned several awards from his peers, including the Measurement and Evaluation Council Honour Award, the Sport and Exercise Psychology Academy Dissertation of the Year Award, Outstanding Reviewer Award (Measurement in Physical Education and Exercise Science) and Fellowship in three professional societies (the American College of Sports Medicine, the Research Consortium, and International Fellow of the National Academy of Kinesiology). He has served on the scientific committee of many international research conferences, in editorial positions for six different research journals, and as a grant reviewer for many national and international grant funding agencies.